The Calligrapher's Business Handbook / Thorpe

Item Code: B4204
$19.95

Details

B4204. The Calligrapher's Business Handbook: Pricing and Policies for Lettering Artists by Molly Suber Thorpe. 2017. 72pp. 8" x 10". Paper

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In this guide to the best practices and pricing strategies for calligraphers and lettering artists, the author of Modern Calligraphy shares her hard-earned insights. Whether you're starting out in creative freelancing, transitioning from a different profession, or running a lettering business that just needs a boost, you will welcome the invaluable ideas in this handbook. Molly has packed these pages with advice covering a range of topics for freelance calligraphers and hand-lettering artists, including: what prices professional calligraphers charge for their services; when to charge a flat rate and when to charge by the hour; how to charge for work for companies and for individual use; how to navigate copyright licensing, knowing your rights, what to include in a project contract, when and how to offer discounts or freebies; and how to get the most bang for your advertising budget, especially when just starting. Full-color throughout.

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