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B4246. Graphique de la Rue / Fili
B4246. Graphique de la Rue: The Signs of Paris by Louise Fili. 2015. 264pp. 360 color illustrations. Hardcover

For celebrated graphic designer Louise Fili, Paris is a city of dazzling signage. For more than four decades, Fili has strolled picturesque Parisian rues and boulevards with map and camera, cataloging the work of generations of sign craftsmen. Graphique de la Rue is Fili's photographic diary of hundreds of Paris's most inventive restaurant, shop, hotel, street, and advertising signs. Classic neon cafe signs are juxtaposed with the dramatic facades of the Moulin Rouge and the Folies Bergeere. Colorful mosaics cheerfully announce hotel entrances, department stores, fishmongers, even public toilets. Hector Guimard's legendary entrances to the Paris Metro stations brush elbows with graceful gold-leaf and dimensional Art Deco, Futurist, or Art Nouveau architectural lettering, as well as whimsical pictorial signs (giant eyeglasses announce optiques, and oversized hanging shears indicate a knife and scissors maker). A major influence on Fili's own work, many of these masterpieces of vernacular design, now destroyed, live on solely in this book, a letterer’s message of love to Paris, sure to inspire you.




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