What Our Lettering Needs

Item Code: B3796
$24.95

Details

What Our Lettering Needs: The Contribution of Hermann Zapf to Calligraphy & Type Design at Hallmark Cards by Rick Cusick. 2012. 136pp. 6.75"x10". Paper

A thorough account of Hermann Zapf's contributions to the calligraphic and typographic artistry of Hallmark Cards. The Hallmark/Zapf association is a now fully blended into the company's rich heritage in the lettering arts. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is "to ensure, despite technology and mass production, that beauty is never lost." Printed in color on Mohawk superfine. Rick Cusick presently oversees the design and development of proprietary fonts for Hallmark Cards. He is also a respected designer, calligrapher, and teacher working with the University of Kansas in developing lectures and curriculum for lettering, typography, and type design.

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